Day 81 — SFMC Learning Marathon
🚀 Activate Einstein Send Time Optimization 🚀
Boost your email marketing with Einstein Send Time Optimization (STO) in Marketing Cloud Engagement! By activating STO, you can ensure that your messages are sent at the optimal times, even for subscribers with low engagement data.
How to Activate:
- Navigate to Setup: Go to Marketing Cloud Engagement Setup and click on Send Time Optimization.
2. Activate STO: Under the Email tab, click Activate. Allow up to 72 hours for data transfer and analysis.
3. Manage Insufficient Data: If there’s not enough data about a contact, STO uses a general model for your Enterprise.
4. Configure Settings: Select your message channel, set the send time, and choose the time zone for results.
Key Points:
- Available Editions: Corporate, Enterprise, or Pro-edition accounts with the Journey Builder add-on.
- Insufficient Data Option: Ideal for new contacts or those with low engagement. Customize send times for specific business units, avoiding skewed data from larger units.
Example:
A B2B business unit in a larger B2C-focused Enterprise can use the Insufficient Data Option to tailor send times specifically for its B2B contacts, ensuring better engagement without being influenced by the larger B2C contact data.
Activate STO today and take your email marketing to the next level! 💼📈
#MarketingCloud #EmailMarketing #EinsteinSTO #MarketingOptimization #CustomerEngagement #Einstein #EmailSpecialist #DigitalRenaissanceArchitect #lopsact
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