Day 79 — SFMC Learning Marathon
🔄 Boost Your Email Deliverability with Effective IP Address Warming! 🔄
Becoming a Marketing Cloud Engagement customer?
🚀 One crucial step for success is IP Address Warming.
Here’s why it’s essential and how to do it right:
🌐 Why Warm Your IP Address? Your new IP addresses have zero history. Inbox service providers (ISPs) are wary of unknown senders — 80% of unrecognized connections attempt to deliver spam or malware. So, your emails might get blocked or sent to spam folders.
Warming builds your IP’s reputation, ensuring your emails reach the inbox.
📈 Warming Strategy:
Start Slow: Send small volumes initially, then gradually increase.
Engage Actively: Focus on your most engaged subscribers first.
Monitor and Adjust: Keep an eye on your results and adapt as needed.
🗓 Example Warming Schedule:
Day 1–3: 500 emails/day
Day 10: 12,000 emails/day
Day 30: 1,800,000 emails/day
Double the volumes for each additional IP address.
💡 Pro Tips:
Split large campaigns over multiple days.
Use your most active subscribers in the initial phase.
Combine new IPs with legacy systems for a smoother transition.
Run non-time-sensitive campaigns like surveys for gradual warming.
🔧 Maintain Your Reputation:
Keep sending regular volumes to your engaged subscribers.
If you pause for over a week, ramp up slowly again.
For pauses over three weeks, restart warming from day one volumes.
🛡 Best Practices:
Use explicit opt-in processes.
Avoid buying or renting email lists.
Continuously clean your list by removing unengaged subscribers.
📊 Stay Ahead:
Use CAPTCHA to prevent bot sign-ups.
Include hidden fields in forms to catch bots.
Regularly re-engage inactive subscribers.
Following these guidelines ensures a strong start with your new IP addresses and helps maintain optimal email deliverability. Ready to enhance your email strategy? Let’s get started! 💪✨
#EmailMarketing #IPWarming #MarketingCloud #EmailDeliverability #EmailSpecialist #DigitalRenaissanceArchitect #lopsact
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