Day 75 — SFMC Learning Marathon
🚀 Unlock the Power of Data Views in Salesforce Marketing Cloud! 🚀
Data views in SFMC are your gateway to turning raw data into actionable insights. Here’s how to make the most of them:
1️⃣ Key Data Views:
- _Subscribers: Subscriber status, emails, attributes.
- _Sent: Sent emails, send times, subscriber details.
- _Open: Email opens, event dates, job IDs.
- _Click: Email clicks, URLs clicked, event dates.
- _Bounce: Bounced emails, reasons, types.
- _Unsubscribe: Unsubscribe events, dates, job IDs.
- _Complaint: Spam complaints, dates, subscriber details.
2️⃣ Powerful SQL Queries:
Find Who Opened Your Campaign:
SELECT
o.SubscriberKey,
o.EventDate,
s.EmailAddress
FROM
_Open o
JOIN
_Subscribers s
ON
o.SubscriberKey = s.SubscriberKey
WHERE
o.JobID = ‘your_campaign_job_id’
Count Unique Opens by Campaign:
SELECT
JobID,
COUNT(DISTINCT SubscriberKey) AS UniqueOpens
FROM
_Open
GROUP BY
JobID
3️⃣ Best Practices:
- Know Your Data: Understand SFMC’s data retention policies.
- Write Smart: Efficient SQL keeps your queries fast.Segment Wisely: Use data views for precision-targeted campaigns.
- Automate: Leverage Automation Studio for regular reporting.
🔍 Dive into SFMC data views and transform your marketing strategy! With a bit of SQL magic, you can unlock incredible insights, fine-tune your campaigns, and drive better results.
- [ lopsact ]
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