Day 55 — SFMC Learning Marathon
🌟 Excited to dive into Journey Builder customization? 🚀
Define Your Custom Activity Learning Objectives: After completing this unit, you’ll be able to identify common Journey Builder activities and evaluate your needs for a custom activity.
At the heart of Marketing Cloud Engagement lies the customer journey, managed through Journey Builder. Let’s explore the possibilities together!
Ready-Made Journey Builder Activities:
1️⃣ Message Activities: Send tailored messages across various channels.
2️⃣ Split Activities: Guide contacts down different paths based on criteria.
3️⃣ Customer Update Activities: Automatically update contact records.
4️⃣ Sales and Service Cloud Activities: Integrate data and perform tasks seamlessly.
5️⃣ Other Activities: Evaluate paths, create audiences, and more.
Customize Your Experience:
Journey Builder’s versatility is impressive, but unique needs may call for custom solutions. Explore the Journey Builder REST API and custom activities to tailor your journey like never before.
Excited to learn more?
Stay tuned for the next unit where we delve into building custom activities! 🛠️💼
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