Day 40 — SFMC Learning Marathon
🌟Deliver Customer Success through Contact Builder🌟
Unlocking Customer Insights:
Through Contact Builder in Marketing Cloud Engagement, we gained a holistic view of our customers’ behaviors and preferences.
I have the power of contact builder, lets share it with you.
You can also get help from here: >> https://help.salesforce.com/s/articleView?id=sf.mc_cab_contact_builder.htm&type=5
🔍 Discuss the benefits of using Contact Builder.
📋 List the Marketing Cloud Engagement apps utilizing Contact Builder data models.
Delivering Results: Recently, the power of Contact Builder unveiling a comprehensive data model that transformed how we understand customer interactions.
Here’s a glimpse into what we achieved:
🔄 360-Degree View: Combined data from abandoned carts, customer contacts, and behavioral insights for a complete understanding of customer interactions.
🛒 Targeted Engagement: Leveraged Time Spent analytics to tailor promotional messages, like text ads with discounts, nudging customers like Pharr towards completing purchases.
Deliver Winning Solutions: Leung highlighted how Contact Builder synergizes with various Marketing Cloud Engagement apps, including:
🛣️ Journey Builder: Enhance customer journeys by integrating behavioral data.
📱 MobileConnect: Personalize SMS campaigns based on single-view contact data.
📲 MobilePush: Boost engagement with targeted push messages using comprehensive customer views.
By leveraging Contact Builder, we’re not just creating data models; we’re empowering businesses to intelligently connect with customers, driving meaningful interactions and conversions.
Join us in the journey towards customer-centric marketing! 🌟
- [ lopsact ]
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