Day 29 — SFMC Learning Marathon
Wondering if Einstein is right for your business? Here’s a peek into what it can do for you:
Einstein for Marketing Cloud Engagement harnesses Salesforce’s AI to empower your marketing efforts. Gain valuable insights into your audience, optimal send times, engagement frequency, and content relevance to target customers effectively. Deliver information precisely when and how your customers prefer it.
With Einstein, you can analyze, automate, and optimize your content, unlocking a range of opportunities to enhance your marketing strategies.
Here’s how Einstein integrates with Marketing Cloud Engagement platforms:
Messaging and Journeys (M&J): Available in Professional (Add-On), Corporate, Enterprise, and Enterprise+ editions.
Marketing Cloud Account Engagement: Available in Advanced and Premium editions.
Customer Data Platform: Compatibility depends on M&J edition.
To make the most of Einstein’s features, ensure you have a sufficient
engagement history: Threshold: Minimum of 7 days, Recommended 28 days, Optimal 90 days.
Key Operations Supported by Einstein for Marketing Cloud Engagement:
🔍 Smart Segmentation: Predict audience engagement with email and mobile messages using Einstein Engagement Scoring.
🕒 Smart Orchestration: Optimize send times with Einstein Send Time Optimization (STO) and manage engagement frequency.
📝 Smart Content: Leverage Einstein Copy Insights for stronger subject lines and Einstein Content Selection for personalized content delivery.
Ready to elevate your marketing game?
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Explore Einstein for Marketing Cloud Engagement today!
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