Day 23 — SFMC Learning Marathon
Did you know that Marketing Cloud supports two powerful types of personalization strings?
Let’s delve into this fascinating feature:
1️⃣ Attribute-based personalization strings: These strings allow you to dynamically insert subscriber attributes like name, email, or any custom attribute directly into your emails or messages.
Example: Hi %%First Name%%, welcome to our exclusive offers!
2️⃣ System-based personalization strings: These strings tap into system data to personalize your communications further. They’re incredibly versatile and can be used for various purposes, from timestamping messages to integrating dynamic content.
Example: Current date when the email was sent in long format. %%xtlongdate%%.
It’s essential to note that while personalization strings aren’t part of the AMPscript language, they seamlessly complement it. You can use them within conditional statements, variable definitions, or function arguments to create highly tailored and engaging marketing campaigns.
Harness the power of personalization strings in Marketing Cloud today to deliver hyper-targeted messages and drive exceptional customer experiences!
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